…today’s secret…only dead fish go with the current.

You’re committed to persuading the marginalized that life can be lived well.

Yes, persuading humans is hard.

When you read today’s secret…did you mentally picture dead fish floating in water? Sure you did.

‘Dead fish going with the current’ was not written as a metaphor for some motivational or resilience message. Not today.

Those seven words were written to prove the power of a mental image. Here’s today’s real secret…people only do the things they have first imagined.

Everyone has a secret desire. We don’t say it out loud, but we certainly have crafted a mental picture of it.

You imagined that vacation before you went. You imagined what you would do with your lottery winnings. You paint mental pictures all the time.

Persuading the marginalized is nothing more than successfully introducing them to a series of mental images that helps them do what you want them to do.

Their imagination defines them. They become the image of their imagination.

Every door of opportunity begins with a window in their mind.

Go ahead. Start picturing them as dead fish that suddenly come alive, turn, and start swimming upstream.

Bingo. That wasn’t hard, was it?

By the way, if you turn the word swims upside down it spells the same thing!

Right Time’s PAS® adds the voice of your marginalized participant to your intervention which means you can improve your decision making, achieve quicker rapport, gain marketplace advantage, and, maybe, increase your funding.