…today’s secret…masses of people are predictable, though an individual person is not.
You’re committed to helping those on society’s sidelines.
Yes, it’s hard to get them in the game.
They are NOT just another disfavored person on the other side of the desk.
They are people, just like us…
…we’re always ready for something delightful. Right? So are they.
…entertain us and we’ll give you our attention. Right? So will they.
…stand for something we believe in and we’ll support you. Right? So will they.
…give us happy thoughts and you can guide our minds. Right? So will they.
Your participants are not wanting a particular intervention. They want answers to their problems. Talk to their problems.
Win their hearts and their minds will follow. Like us, their minds will find logic to justify what their hearts have decided.