…today’s secret…Life is a search for purpose.
You’re committed to helping unordinary people do ordinary things.
Yes, serious stuff you’re doing.
Maslow was spot on. We humans search for identity, purpose, and adventure.
Sports teams, political parties, church, clubs, bird watchers, Twitter/Facebook followers…are things that help us identify who we are, where we are, and what we should do.
For example, grandchildren give grandparents identity, purpose, and adventure. Gangs give gang members the same three things.
Maslow believed a third of our society lives below or above the search line for identity and purpose. They either focus on food, shelter, and survival or they have their identity and purpose well defined.
Advertisers know this well. They don’t advertise to this one-third who can’t afford to buy or don’t care what their selling. They go after Maslow’s other two-thirds of society, those who buy things to remind them and their world who they are.
Most of your participants are in this two-thirds society. They are trying to buy their identity and purpose – why they are here, what to do, and who they are.
Even in today’s unnormal times, lend them a listening ear. Make sure they know they have been heard. Then, help them to get off their butts and answer the door because opportunity is pounding.
Your purpose is to persuade your participants their identity and purpose is not defined by their heritage or upbringing, but their choices.
Hopefully, they will buy what you are selling. It’s a noble purpose.
Right Time’s PAS® adds the voice of your marginalized participant to your intervention which means you can improve your decision making, achieve quicker rapport, gain marketplace advantage, and, maybe, increase your funding.