…today’s secret…just thinkin’ out loud here.

Want to know how hard it is to work with marginalized populations?

Take a group. Let’s call this group “Everyone.”

“Everyone” can be sub-divided into two groups.

1) Those who work and play well with others.
2) Those who don’t work and play well with others.

Back in the 70s we started calling Group 2 “marginalized.”

At one time in our history we had only a few marginalized populations. Today there must be close to 15-20 identified marginalized populations.

Group 1 has become the referee deciding who fits into Group 2 and who stays in Group 1. Maybe fair. Maybe not.

Some people in Group 1 dedicate their life to working with Group 2. Noble.

Traditional thinking has the goal of Group 1 helping Group 2 get out of
Group 2 and into Group 1. Success today is working and playing well with others. Seems simple enough doesn’t it?

However, here’s the rub. Historically, America has been built by a lot of Group 2 people. These are the rascals, renegades, or rogues. Some of these Group 2 people are called entrepreneurs.

They didn’t obey, comply or conform. They didn’t respect authority. They mistrusted the system and made up their own rules. They were disobedient and defiant.

Some became bad boys, others became our heroes. I won’t list them here because there are waaaay too many of them.

The “marginalized” Group 2 participant sitting in front of you may just have the internal characteristics to change somebody’s world. Who knows?

Turning them into conformists who simply work and play well with others
in today’s society may not be the right goal at all.

What would that right goal be? Just thinkin’ out loud here. Maybe I’m way off.

See why it’s hard to do what you do?

Right Time’s PAS® adds the voice of your marginalized participant to your
intervention which means you can improve your decision making, achieve quicker rapport, gain marketplace advantage, and, maybe, increase your funding.

P.S. There are three reasons why I believe Group 1 people work with Group 2 people. If you are interested, reply to me and I’ll give you my three reasons. No further commitment. Promise.