…today’s secret…Deliver different words differently.

You’re committed to helping people pay better attention to their life.

Problematic? Yes.

And, you don’t like it when your participants turn their attention away from you.

Competition for anybody’s attention these days is fierce. It’s easy to blame it on smart phones, video games, TV, bad parenting, or maybe even God.

The truth is that we all ignore the predictable. Attention has ALWAYS turned TOWARD whatever stimulus is most interesting.

Paul Revere had the right words. Roosevelt held our attention. Martin Luther King knew well how to open our ears.

Think of your own attention span. You turn away from any blah, blah, blah, blah that doesn’t stimulate you.

Your ability to gain and hold your participants’ attention is directly proportional to your ability to stimulate them with something more interesting than what they are thinking.

You words are the currency that purchases their attention.

Come at them from an unusual angle. Use examples that are relevant in their world. Talk faster. More voice inflection. Deliver a big idea that will stun them. Say it quickly. Arouse their curiosity. Be mysterious.

Don’t put blame on the generation for not getting involved. They don’t practice distraction any more than you do.

Maybe you just need to up your game a bit when their eyes look away from you.

Right Time’s PAS® adds the voice of your marginalized participant to your intervention which means you can improve your decision making, achieve quicker rapport, gain marketplace advantage, and, maybe, increase your funding.