…today’s secret… Black Friday.
The term ‘Black Friday’ was earliest used in 1869 to identify the day plummeting gold prices crashed the stock market.
In the 50s the Philadelphia traffic police used the term to identify the dreaded day of massive traffic jams.
Retailers put a positive spin on it later as a day of family fun and shopping. They also identified it as the day their red ink turned to black ink because of increased sales.
How sad is it that the day after Thanksgiving can’t find its identity?
Abraham Maslow believed Americans hunger for identity.
As we give thanks this holiday season let’s also give thought to these identity questions…
Who am I? What is my purpose? What do I stand for? What do I stand against? How can I make a difference? How will I overcome the obstacles that stand in my way? How do I define success?
The marginalized population(s) you’ve chosen to help face the same
questions. However, they don’t know how to ask themselves these identity
questions, much less answer them.
…and we’ll let Black Friday fend for itself.