…today’s secret…Your mission statement.

Bear with me.

In my ancient consulting years they called me the “Mission Slayer.”

I would find a way to get to the organization’s C-Level – CEO, COO, CFO, CMO…and ask them what was the purpose of their organization?

“What gets you up every morning to do what you do?”

I heard everything from ‘money’ to a reading of some 90 word mission statement from a dusty employee manual.

I politely told them to take their mission statement out back, burn it, and sweep the ashes into the grass to help neutralize the acid in the soil.

To me there are four keys for an organization to have a brighter tomorrow.

  1. Have a purpose other than profit.
  2. Be relevant
  3. Speak to a felt need.
  4. Be what you say.

The rest is just bookkeeping.

I believe your mission statement should be seven words or less and known
by everyone in the organization so well they could repeat it within seconds.

Furthermore, your purpose should be shared immediately with potential employees. They need to move on if they dont’ believe what you believe.

Why is this important? Simon Sinek nailed it with his famous TED TALK.

“People don’t buy what you do. They buy why you do it.”

Being able to state what you do in seven words or less is the foundation of
explaining why you do what you do. These seven words are how the world
starts coming to your door.

If you are not one of the 51 million of people who have watched Simon, please do.

Can you state the purpose of your organization in seven words or less?

If not, consider yourself in the early stage of being slayed.

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